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Jun 24

Road Trip Surge Means Opportunity for Tire Shops

Summer road trip plans are proving an ideal time for tire shops to reach out to their customers.

According to a recent survey by the Tire and Rubber Association of Canada (TRAC), scores of Canadian motorists are planning summer road trip holidays, once COVID-19 pandemic travel restrictions ease.

In fact, the survey revealed that 61 percent of those surveyed were planning such a trip and among the different age groups, those 18-34 and 35-44 boasted the largest number of motorists so inclined to vacation by road (70 and 72% respectively).

Neglected maintenance

On the flip side, the survey also discovered that a number of motorists had neglected tire maintenance during the pandemic. Almost two out of every 10 drivers said they hadn’t checked tire pressures at all during the last 12 months. Among those age groups most likely to plan road trips (the 18-34 and 35-44 year-olds)—20 and 25 percent respectively said they hadn’t checked their tire pressures at all over the last year.

Additionally, the survey revealed that…

Source: Autosphere

Tire and Rubber Association of Canada

A19–260 Holiday Inn Drive
Cambridge, ON N3C 4E8