Sports Car Championship Canada Names Michelin Official Tire

LAVAL, QC, April 6, 2021 /CNW/ – The new Sports Car Championship Canada series has named Michelin its official tire. The news comes as Michelin expands its motorsports presence in North America.

The partnership announcement emphasizes the importance of the Canadian market to Michelin and allows the brand to have a meaningful part of the growing motorsports events in Canada.

“Becoming the official tire of Sports Car Championship racing in Canada demonstrates Michelin’s growing North American motorsports presence,” says Tony Menard, director of Motorsport, Michelin North America. “With IMSA, the Porsche Carrera Cup and now the Sports Car Championship, we’re seeing more drivers and racing series taking into account the importance of tire performance.”

Source: CNW