A time of year for celebrating nature sees the tire industry move forward to achieving United Nations’ Sustainable Development Goals.
Spring is a much-loved season for many. The days are longer and warmer, trees are greening, birds are chirping, and flowers are blooming. There is clearly a focus on our natural environment during spring so perhaps it is no coincidence that we celebrate Earth Day on April 22 and World Environment Day on June 5.
Smack-dab in the middle, on May 18, the global tire industry brought forth an exciting announcement: The World Business Council for Sustainable Development’s (WBCSD) Tire Industry Project (TIP) launched a Roadmap toward achieving the United Nations’ Sustainable Development Goals (SDGs).