Sumitomo Rubber Targets European EV Market with New Product Launch

Sumitomo Rubber Industries (SRI) is targeting growth within the European electric vehicle (EV) tire market, where demand has been growing “at a rapid pace”.

The Japanese group is launching a new line of Falken replacement tires for EVs in Europe, featuring “the highest level of fuel efficiency” of any tire SRI has produced so far.

The Falken “e. Ziex” tire is SRI’s second line of replacement tires designed for EVs, after its introduction of the Dunlop “e. Sport Maxx,” in China last year. …

Source: ERJ