Mar 14, 2023

IMSA Insider: Michelin Honors ‘Super Sebring’ Culture Fest

The most striking features of international sports car racing include the wide variety of manufacturers, chassis and engines, as well as the styles, personalities, and languages that fill the ‘Super Sebring’ paddock.

Sebring International Raceway has its own proud history, traditions, legendary fans, and wide recognition as one of the premier venues in motorsports.

Adding to that are the cars, teams, and drivers who represent equally diverse team cultures in their designs and technical choices, as well as their support materials, uniforms, menus, and communications.

Culture Wins

Asked about the importance of culture in developing a winning team, IMSA Michelin Pilot TCR champion team owner Bryan Herta says, “It’s not the most important thing, unless you don’t have it. …

… Some of the most successful companies and teams have identities and cultures developed over decades. One of the most successful cultures belongs to Michelin, which will be supporting a total of …

Source: Sportscar 365

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