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Apr 27

The Tyre Collective Wins Climate Design Award

Meet the winners of His Royal Highness The Prince of Wales and Sir Jony Ive’s Terra Carta Design Lab, in partnership with the Royal College of Art

To mark International Design Day, the Sustainable Markets Initiative (SMI) and the Royal College of Art (RCA) have announced the winners of the Terra Carta Design Lab.

The Terra Carta Design Lab is a Royal College of Art student and alumni-led response to the environmental challenges our planet faces, and forms part of HRH The Prince of Wales’ Sustainable Markets Initiative.

Out of 125 original submissions, four teams of RCA students and alumni have been chosen as the winners of the inaugural Terra Carta Design Lab; an initiative which invited some of the world’s most talented design students and alumni to design high-impact, low-cost solutions for Nature, People and Planet.

The winners of the inaugural Terra Carta Design Lab:

The Tyre Collective Tyre wear is the second largest microplastic pollutant in our environment. The Tyre Collective are developing the first patent-pending device to capture tyre wear at the wheel, accelerating the shift to zero-emission mobility. As well as spearheading the capture and monitoring of tyre wear, the team are exploring upcycling it into various applications, creating a circular system. …

Source: Royal College of Art

Tire and Rubber Association of Canada

A19–260 Holiday Inn Drive
Cambridge, ON N3C 4E8