Tire Pros Debuts New Branding, Tagline for National Campaigns

The new tagline “Love the Drive” replaces “Hassle Free. Guaranteed.” The tagline will roll out in Tire Pros’s national marketing this year, said Greg Bell, president of the organization. Tire Pros revealed its updated logo and tagline at its 2021 Dealer Conference from Oct. 12-14 at the Gaylord Opryland Hotel Resort & Convention Center in Nashville, Tennessee. Bell said the new tagline helps to create an emotional connection with consumers and adds to other customer convenience features debuted in Tire Pros’s “Shop of the Future ” products during the conference.

Source: Tire Review