With the launch of a new three-year strategy, Tire Pros has unveiled an updated logo and tagline meant to demonstrate how it wants customers to feel when they leave a dealer’s shop.
The new tagline “Love the Drive” replaces “Hassle Free. Guaranteed.” The tagline will roll out in Tire Pros’s national marketing this year, said Greg Bell, president of the organization. Tire Pros revealed its updated logo and tagline at its 2021 Dealer Conference from Oct. 12-14 at the Gaylord Opryland Hotel Resort & Convention Center in Nashville, Tennessee. Bell said the new tagline helps to create an emotional connection with consumers and adds to other customer convenience features debuted in Tire Pros’s “Shop of the Future ” products during the conference.
Source: Tire Review