Tire Tech Emerges as Hidden Lever for Fleet Efficiency in North America

Continental executive highlights growth of real-time monitoring as adoption lags across U.S., Canada and Mexico

Smart tire technology is quickly becoming a critical tool for fleets across North America as carriers look for new ways to cut fuel costs, extend equipment life and improve uptime.

Executives at Continental Tire say the shift reflects a broader transformation in how fleets manage one of their most overlooked cost centers: tires.

“This is really a hot topic these days, especially considering what’s going on with oil prices,” Renato Sarzano, head of truck tires for the Americas at Continental Tire, told FreightWaves in an interview. “Everything you can do to basically run more efficiently is on the spot.”