Tires: Incentives Take Sting Out of Grudge Purchase

Getting a break can take some of the stings out of a grudge purchase, which is why many tire manufacturers and retailers provide rebates and more on tires.

“Instant rebates, dollars or a percentage off the price, have proven to be most effective,” says Jared Bateman, manager, marketing communications, Fountain Tire Ltd.

He’s found that consumers prefer instant rebates at the point of sale than mail-in rebates. …

Source: Autosphere