The Women’s National Basketball Association (WNBA) today announced a multi-year exclusive partnership with Discount Tire, one of the largest tires and wheels retailers in the U.S., and one of its top selling brands, Continental Tire, which have been named the Official Tire Retailer and Official Tire of the WNBA.
“The WNBA is thrilled to partner with Discount Tire and Continental,” said Colie Edison, Chief Growth Officer, WNBA. This collaboration represents an exciting opportunity to join forces with a brand that shares our commitment to excellence and empowering communities. Together, we will drive the game forward, while promoting inclusivity, safety and innovation.”
“We are proud to partner with the WNBA, a dynamic collaboration that celebrates strength, perseverance and the power of teamwork,” said Dean Muglia, chief executive officer of Discount Tire. “Just as the WNBA continues to amaze basketball fans, Discount Tire strives to amaze our customers by empowering them with the right tire choices based on vehicle, driving preferences and geographic location to make buying tires more inviting, easy and safe. We are excited to support the WNBA and their passionate fan base.”
As part of the partnership, Discount Tire and Continental Tire will receive media exposure across a variety of platforms including through TV visual signage, and on court virtual signage during WNBA national broadcasts, as well as across the league’s official social and digital sites. The WNBA and its newest partners will also collaborate on future promotional efforts. Discount Tire operates retail stores in nine of the WNBA’s team markets and offers online tires and wheels sales to all consumers across the U.S.
“We are excited to partner with Discount Tire as a sponsor of the WNBA,” said Travis Roffler, Director of Marketing, Continental Tire the Americas. “We’ve been a longtime supporter of college basketball so we’re pleased to add the WNBA to our partnership portfolio as well. We’re thrilled to align with Discount Tire and the WNBA, as three brands that exemplify top performance. We look forward to the competition we’ll see this season!”
Source: Discount Tire