Feb 21

Yokohama Rubber Announces New Medium-term Management Plan: Yokohama Transformation 2026

Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., today announces its new medium-term management plan, Yokohama Transformation 2026 (YX2026). The new plan will be implemented over the next three years, 2024–2026, as the successor to Yokohama Transformation 2023 (YX2023), which guided the Company over the past three years, 2021–2023.

Under YX2026, Yokohama Rubber will further advance the “exploitation” of the strengths of its existing businesses and the “exploration” of new value and complete the transformation begun under YX2023 while being mindful to not leave any negative legacies for the next generation. Under this guiding philosophy, management will resolutely implement the growth strategies established in each business as it aims to achieve “Hockey Stick Growth” during YX2026 to fiscal 2027. Management’s targets for fiscal 2026, the final year of YX2026, are sales revenue of ¥1,150 billion, business profit of ¥130 billion, a business profit margin of 11%, and ROE of more than 10%.

Tire and Rubber Association of Canada

5409 Eglinton Ave W, Suite 208
Etobicoke, ON M9C 5K6