Sep 12

Bridgestone 2030 Long Term Strategic Aspiration

Shu Ishibashi, Global CEO of Bridgestone Corporation: “With a sense of urgency toward changes in society, customers, the market and competition, we have been driving corporate transformation these past two and a half years through an “aggressive approach” and “challenging” spirit. Our aim is to become a “strong” Bridgestone capable of adapting to change, and we are close to achieving that in 2022. The axis and guiding vectors in our journey to follow-through on our mission and realize our vision is our corporate commitment, the Bridgestone E8 Commitment. …”

Source: Bridgestone

Tire and Rubber Association of Canada

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