Bridgestone Becomes Latest Japan Firm to End Olympic Sponsorship

Tire giant Bridgestone has become the latest Japanese firm to end its Olympic sponsorship, following pullouts by Toyota and Panasonic, saying it wants to focus on motorsport.

Bridgestone said on Tuesday that it “still strongly believes in the IOC’s vision of ‘building a better world through sport,’” referring to the International Olympic Committee.

“Still believing in the power of sports, the company will carry that momentum forward” by using tire products to “drive innovation,” a statement said.

The decision comes after Japanese electronics giant Panasonic and auto titan Toyota said last month they had decided to end their top-tier Olympic sponsorship. …

Source: The Japan Times