After more than a decade leading the integrated marketing efforts for Bridgestone Americas, Philip Dobbs, Chief Marketing Officer (CMO), has announced he will retire in October.
Dobbs has made a significant impact on Bridgestone both in the Americas and globally during his tenure as CMO. He has been instrumental in elevating the company’s brand building efforts in the U.S. and Canada, driving significant improvements in brand awareness, familiarity and purchase intent for both the Bridgestone and Firestone brands. Under his leadership, the company has worked to globalize its brand portfolio to ensure a consistent go-to-market strategy and messaging platform that connects with consumers around the world.
“I’ve had the privilege of working closely with Philip for many years and I have seen firsthand his passion for our brands, our teammates and the global Bridgestone organization,” said Paolo Ferrari, Global Chief Business Solutions Officer, Bridgestone Corporation, and President & CEO, Bridgestone Americas. “On behalf of Bridgestone, I congratulate Philip on his retirement and thank him for his vision, leadership and innumerable contributions to our company.”