Carol Hochu: Pushing Towards Net Zero

Traction Summit emphasized sustainable mobility solutions for both tires and vehicles.

This year’s Traction Summit in Charlotte, North Carolina, proved an attractive one for those who attended. The first session on Tire Industry Insights discussed Michelin’s ambition to reach net zero for scope 1 (direct) emissions as well as scope 2 emissions (associated with the production of energy consumed), and to produce tires made from completely recyclable and renewable sources by 2050. Continental’s ambition is to have 40% sustainable tire content by 2030 and 100% by 2050. A speaker from Discount Tires noted that 100,000 scrap tires are generated daily in the USA, and while EPR has not yet been fully embraced in the U.S., changes are coming soon.

Vehicles and tires