Continental Joins Project TREE Initiative

A new pilot project will see tire maker Continental testing and implementing a range of solutions to enhance the production and trade of responsibly sourced natural rubber.

Through the project the company aims to improve the transparency and sustainability of the natural rubber supply chain, while also ensuring the sale of more sustainable tires in the UK.

Set up by the Itochu Corporation, the Project TREE (Transparent Rubber Ecosystem for Earth) initiative will involve Continental sourcing traceable and responsibly sourced natural rubber for use within the company’s tire production processes.

Source: TTi