2022 began with ambition for Nokian Tyres in North America. It ended as a success despite unexpected challenges, thanks to strong partnerships, growth at the company’s North American factory, and popular products tailored to the needs of drivers in the region, said officials.
“When we started 2022, the sky was the limit,” said Nokian Tyres Vice President of Sales Tommi Heinonen. “We were launching new products and the market was moving.”
Then war broke out in Ukraine, clouding Nokian Tyres’ sales outlook and disrupting its supply chain. Despite uncertainty and adversity, the company succeeded by growing existing dealer and distributor relationships, expanding domestic production volume at its factory in Dayton and launching new products. …