PARTS iD, Inc. (NYSE American: ID) (“PARTS iD” or “Company”), the owner and operator of, among other verticals, “CARiD.com,” a leading digital commerce platform for the automotive aftermarket, today announced that it added over 5,000 new locations to its tire installation network during the first quarter of 2022, bringing the total number of participating installers to 7,270.
When browsing CARiD.com’s broad inventory of tires, customers across the 48 contiguous U.S. states and Washington, DC now have direct access to more local installation partners who can complete the job. With this expansion, PARTS iD reports an increase in installer density and service coverage in highly populous states and metropolitan areas including Texas, metro New York, Southern California, Florida and Chicago. Similarly, new installation locations are now available in less populated states and regions that previously saw low or no coverage through the tire installation network including Iowa, West Virginia, Vermont, Montana and North Dakota.
PARTS iD’s tire installation network is navigable from the CARiD.com homepage. Customers can easily browse an estimated 15,000+ SKUs of tires available to find the right size and fit for their specific vehicle by inputting its year, make and model. Search results can be further refined by brand, price and tire type (e.g. all-season, winter, or performance). At checkout, the customer is prompted to explore local installation options by entering their ZIP code. From there, they can scan a list of participating installers, select their preferred store location from available options and choose an installation date and time. They also have the option of either direct delivery to the installer or home delivery.
PARTS iD’s tire installation network relies on the company’s proprietary fitment data and search functionality to offer customers a reliable and convenient way to browse tire options by style and price. By providing seamless access to installation professionals directly within the purchasing journey, this service offers a unique value proposition for “do-it-for-me” (DIFM) customers who prioritize breadth of options and price points but do not wish to complete the installation themselves.
“Expanding our tire installation network on CARiD.com is a key strategic goal for PARTS iD and we’re thrilled to be well on our way to reaching it with the addition of more than 5,000 new locations,” said Nino Ciappina, CEO of PARTS iD, Inc. “Furthermore, we believe our growing network of tire installers positions us well to increase sales and awareness among the do-it-for-me segment of automotive aftermarket customers.”
According to a report from Smithers, business-to-consumer (B2C) e-commerce is the fastest-growing segment of the global tire industry, accounting for roughly 6.5% of the total market as of 2018. Customers are gaining confidence in using online channels for major purchases, like car parts. As this trend continues, PARTS iD is well-positioned to increase sales and market share among DIY and DIFM customers by offering a seamless tire shopping experience that merges convenience and breadth of options with easy access to local service providers who can help complete the job.
Source: PARTS iD