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Jul 20

Sara Correa Named CMO of Bridgestone Americas

Bridgestone Americas (Bridgestone) today announced Sara Correa is joining the organization as Chief Marketing Officer (CMO), effective July 26. Correa succeeds Philip Dobbs, who recently announced he will retire from Bridgestone in October after a transition period to onboard Correa into her new role.

As CMO, Correa will have accountability for the company’s Marketing Center of Excellence and focus on driving enhanced coordination and marketing activation for the company’s tire and solutions businesses in the U.S. and Canada. She will oversee all brand and digital marketing efforts for the Bridgestone and Firestone brands; the company’s sports and engagement platforms; corporate communications; research and insights; and the company’s training initiatives.

Source: Bridgestone

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