Jan 9

TDK and Goodyear Collaborate on Tire Intelligence Technologies

TDK Corporation (TSE 6762) and The Goodyear Tire & Rubber Company (NASDAQ: GT) today announced a collaboration to advance next-generation tire solutions with the goal of accelerating the development and adoption of integrated intelligent hardware and software into tires and vehicle ecosystems.

Together, the organizations plan to bring a robust tire sensing system to market, combining TDK’s software, sensor and electronic component expertise.

“As the automotive industry continues to technologically advance, so too does the need for real time intelligence from the road to the tire to the car. This alliance will have the joint benefit of accelerating both technology and customer access to the highest performance sensor technology in the market,” said Jim Tran, general manager, Americas HQ and deputy general manager, Technology & Intellectual Property Center, TDK Corporation. “We look forward to this collaboration with Goodyear, a worldwide market leader in the automotive segment.”

The two industry leaders are in the process of conducting market research and technical exploration for a joint solution that delivers actionable insights improving vehicle performance, safety and efficiency.

“Working with influential organizations like TDK is essential to further innovate in the intelligence space. TDK’s expertise in the sensor and electronics space will be instrumental in maximizing the utility of what a tire can provide,” said Chris Helsel, senior vice president, Global Operations and Chief Technology Officer, Goodyear. “We are driving toward a mobility future where vehicles themselves are smarter, safer and more sustainable. Collaborations like this one can play a critical role in achieving these objectives.”

Both TDK and Goodyear will demonstrate their latest technologies and system solutions at the upcoming Consumer Electronics Show (CES) from January 9-12, 2024, in Las Vegas (TDK – Central Hall (LVCC) Booth 20521, Goodyear – West Hall (LVCC) Booth 4917).

Source: Goodyear

Tire and Rubber Association of Canada

5409 Eglinton Ave W, Suite 208
Etobicoke, ON M9C 5K6