Two Trends Dominating the UHP Tire Market

UHP tires are generally defined by a W speed rating or higher. However, speed capability is only one factor shaping the category. UHP tires are growing around two distinct customer demands.

One demand centers on maximum speed capability. This trend pushes manufacturers to develop tires for high-performance driving. The other demand comes from vehicle customization. Larger wheels and lower-profile tires have become a popular appearance choice…

Source: Tire Review