Vote for “Worst Roads” in North America with Nokian Tyres

Which area has the worst roads in North America? Between March 17 and 28, Nokian Tyres invites drivers to vote for the region they believe has the roughest surfaces.

The global tiremaker has launched a voting campaign on its social media channels – @NokianTyresNA on Instagram and Facebook. Nokian Tyres also invites consumers to make a case for their regions at NokianTyres.com/Potholes. Qualifying entrants from the United States and Canada will be eligible to win a set of tires that come with Nokian Tyres’ Pothole Protection warranty.

The bracket-style competition features the following regions:

• Quebec
• Rocky Mountains
• Pacific Northwest
• Northeast
• Midwest
• Western Canada

“Roads across North America offer unique challenges, and we design our tires to stand up to unpredictable surfaces,” said Nokian Tyres North America Director of Marketing Hans Dyhrman. “We’re eager to remind drivers that, no matter where they live, our products are built to give them peace of mind.”

Nokian Tyres infuses its all-season tires with Aramid fibers – the same material found in bulletproof vests. The lightweight fiber helps prevent punctures and blowouts by strengthening a tire’s sidewalls – and in some cases by reinforcing its tread, too.

Aramid-equipped tires are eligible for Nokian Tyres’ Pothole Protection program. If a tire suffers damage beyond repair from a road hazard or pothole, the company will replace it at no cost.*

Nokian Tyres will promote the campaign via social media posts, testimonials from brand ambassadors and messaging from its business partners. The inventor of the winter tire makes all-season, all-weather and winter tires for the North American market.

Consumers can follow Nokian Tyres at @NokianTyresNA on their preferred social media channels. Voting will take place on the company’s posts and stories. To enter the tire giveaway and make a case for their regions, drivers can visit NokianTyres.com/Potholes.