October 21, 2022, Cambridge, Ontario – Tire and Rubber Association of Canada (www.tracanada.ca) is proud to announce that it received a 2022 Award of Distinction – Excellence from the Canadian Society of Association Executives (https://csae.com/) for its 2022 spring media campaign.
CSAE Awards of Distinction recognize outstanding achievement in association leadership, structure, and governance; and/or the planning and execution of internal, external, and integrated programs that serve associations’ members and/or engage external stakeholders and volunteers.
The Awards Ceremony was held in Halifax on October 20, 2022, at CSAE 2022 Annual Conference.
“We are truly honoured by CSAE recognizing our work,” says Carol Hochu, President and CEO of TRAC. “Our annual Spring Media Campaign raises awareness about proper tire maintenance and educates Canadian drivers about its benefits to driver safety, vehicle fuel economy, and the environment. This year, we created a new messaging strategy, and with skyrocketing gas prices, our message struck a chord with the media with nearly 900 stories published, potentially reaching 565 million Canadians—or reaching every Canadian approximately 14 times over. TRAC is committed to serving its members who are leaders in the Canadian tire and rubber industry and educating the public and our stakeholders about all things tires, from tire maintenance to advantages of winter tires.”
About the Tire and Rubber Association of Canada
The Tire and Rubber Association of Canada (TRAC; www.tracanada.ca) is the national trade association representing tire makers, rubber product manufacturers and importers as well as rubber recyclers and suppliers of goods and services related to the industry. TRAC is committed to educating drivers regarding proper tire care, maintenance, and usage. A key advocacy goal in the cold-weather months is to raise awareness of safe winter driving as well as the safety and performance benefits of winter tires.