Atturo Tires Partners with Edmonton Oilers

Atturo Tire is proud to announce a multi-year marketing partnership with the Edmonton Oilers. This collaboration marks an exciting expansion of Atturo’s sports marketing initiatives into Canada, reinforcing its commitment to supporting distributors and dealers across the crucial Western Canadian market.

As part of this partnership, Atturo will sponsor the Edmonton Oilers’ “Player of the Game,” an honor awarded after every team victory. Fans will also see Atturo’s high-visibility digital signage during Oilers’ regional and national television broadcasts, complemented by a prominent dasher board placement in the rink. The partnership extends further with a series of radio advertisements during each game and banner ads on the team’s official website.

“Western Canada has embraced the Atturo brand with remarkable enthusiasm,” said Bill Hume, Atturo’s Canadian Director of Sales. “By partnering with one of Canada’s most iconic and exciting sports franchises, we aim to build on that momentum. This program complements our broader marketing efforts and underscores our commitment to sustaining the rapid growth we’ve seen in Western Canada and nationwide.”

Through these touchpoints, Atturo will connect with thousands of passionate fans at Rogers Place, millions of viewers tuning into broadcasts, and the broader Oilers community online and on social media throughout the season. Abe Hajar, vice president of corporate partnerships, comments, “We are excited to launch this partnership with Atturo Tires. They are a fast, high-performance and innovative brand, that we look forward to being a voice for not only in Oil Country, but across Canada.”

Atturo has successfully integrated sports marketing into a diverse strategy that includes social, digital, out-of-home, event, and television advertising, solidifying its position with both consumers and dealers. The brand has experienced extraordinary growth in Canada, particularly in the Western provinces, over the past year. This partnership with the Edmonton Oilers is a natural next step in supporting that success and further elevating Atturo’s visibility and impact.

Hockey is at the heart of OEG Sports and Entertainment, driven by the Edmonton Oilers—one of the world’s most iconic sports franchises. With a storied history including five Stanley Cups, a world-class arena in Rogers Place, ICE District, the most passionate fan base, league-leading metrics across multiple categories including social impact and community investment, two of the best players on the planet in Connor McDavid and Leon Draisaitl, and a Stanley Cup Final appearance in 2024—the Oilers are positioned for explosive growth and success on and off the ice for years to come. The Edmonton Oilers are owned by Daryl Katz and compete in the National Hockey League as a member of the Pacific Division of the Western Conference.

Source: Atturo Tires