BFGoodrich Tires Celebrates Eighth Year as Title Sponsor of Mint 400

Mint 400 officials are thrilled to celebrate BFGoodrich Tires as title sponsor of the BFGoodrich Tires Mint 400 in 2024 for the eighth consecutive year. Including multiple years as presenting sponsor, the relationship between BFGoodrich Tires and the Mint 400 also celebrates its 10th anniversary this year. As always, BFGoodrich Tires will have a massive presence every aspect of the Great American Off-Road Race, from the Mint 400 Off-Road Festival on Fremont Street in downtown Las Vegas on Thursday, March 7, to the start-finish midway in Primm as hundreds of drivers vie for victory on BFGoodrich’s line of off-road tires.

“Simply put: the Mint 400 isn’t the Mint 400 without BFGoodrich Tires,” said Mint 400 CEO Matt Martelli. “From all of their epic activations throughout race weekend to a winning streak that sits at 11 years and counting in the Unlimited Race, their presence is a signature of the event, and one of the most exciting parts of the experience for racers and fans alike. Be sure to spend some time at all the BFGoodrich spaces all weekend long to learn more about what makes them the premier tire brand in off-road racing before you watch their racers go for glory all weekend long!”

No brand has been more successful in the history of the Mint 400 than BFGoodrich Tires, which boasts the most race victories of any tire brand in the legendary event. Last year marked the 11th consecutive year that the overall winner of the Great American Off-Road Race rode on BFGoodrich Tires, as Eric Hardin scored his first Mint 400 win in the Unlimited Race. He’ll be joined by multiple other past Mint 400 winners, including legends like Rob MacCachren and Justin Lofton, in the hopes of giving BFGoodrich Tires its 12th straight Unlimited Race win.

BFGoodrich Tires will be omnipresent throughout the event, with major displays at both the Mint 400 Off-Road Festival and start-finish midway showcasing decades of racing success and innovative tire technology. That dominant presence extends to the race course, from the BFGoodrich Baja T/A KR3 that Hardin raced to victory in 2023 serving as the tire of choice for top Unlimited racers, to the BFGoodrich Baja T/A KR2 tire that many top UTV racers rely on to get them to the finish line.

The Mint 400 festivities begin Wednesday, March 6th with the “11th Annual Mint 400 Vehicle Procession” and continue on Thursday, March 7th on historic Fremont Street with the “Mint 400 Off-Road Festival.” The festival will be open from 9 am to 6 pm under the Fremont Street Experience canopy and on Fremont Street East. Over 150 off-road vendors and exhibitors will display their products in front of a massive crowd of racers and enthusiasts, including nearly 500 race teams. The event is free to the public. Then on Friday, March 8th and Saturday, March 9th, the 56th Annual BFGoodrich Tires Mint 400 will host two days of thrilling racing from their official start/finish midway behind Buffalo Bill’s Hotel and Casino in Primm, NV. More information on the event for racers and spectators is available at TheMint400.com, or follow the event on Facebook and Instagram.

Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are live on Unlimitedoffroadracing.com.