Competition Bureau Seeks Feedback on Competition Act’s New Greenwashing Provisions

The Bureau takes this opportunity to give its general perspective on environmental claims

July 22, 2024 – GATINEAU (Québec), Competition Bureau

Today, the Competition Bureau is launching a public consultation to gather input from Canadians on specific questions related to the new greenwashing provisions of the Competition Act.

This consultation will inform the Bureau’s development of enforcement guidance about environmental claims, including related to the new provisions.

The new provisions about greenwashing were added to the law following a series of amendments that took place on June 20, 2024. Simply stated, businesses are now required to have testing or substantiation to support certain environmental claims.

The Bureau invites interested parties to provide feedback on the consultation questions  by September 27, 2024, by emailing [email protected]. Each submission received will be published on the Bureau’s website unless the provider requests that it be kept confidential.

General perspective on environmental claims

The Bureau also released a new edition of the Deceptive Marketing Practices Digest that addresses environmental claims. This edition aims to provide a foundation to understand the issues around environmental claims in general and how businesses can comply with the provisions of the Competition Act already in place prior to the amendments.

Source: Government of Canada