GRI Hires Global Commercial Director

Global Rubber Industries Pvt. Ltd. (GRI) has named Barry Guildford to serve as the company’s global commercial director as of March 1. He will lead global sales and marketing for GRI.

Guildford most recently served as head of the Northeastern Europe region and head of ContiTrade sales for Continental AG. GRI says Guildford led the transformation of Continental’s automotive retail networks across multiple countries, touching both fleets and electric vehicles. He also created marketing strategies, brand re-launch efforts and digital business solutions that led to « significant growth. » …

Source: MTD