Pirelli Tires Aren’t Just Round, They’re Circular!

Tires are one of the most frequently recycled consumer products, with 94 percent of scrap tires getting reused for something according to the U.S. Tire Manufacturers Association. But Pirelli has a more aggressive goal: complete circularity of the materials that go into its tires.

That’s easier said than done, however, because when those components are combined to make tires, the chemical processes aren’t reversible, explained Maureen Kline, vice president for public affairs and sustainability for Pirelli North America. “You can’t un-bake a cake,” she noted. “What you get is not the same as what you put in, just like the eggs in a cake.” …

Source: Plastics Today