Tire Rack: Disrupting Traditional Tire Distribution

In the late 1970s, consumers purchased tires from their neighborhood tire shop or local chain retailer. This meant car and truck owners were frequently required to select from in-stock inventory, and the appropriate replacement tires and sizes were not always available—forcing car and truck owners to accept a tire replacement that compromised handling, longevity, and vehicle safety. …

The ingenious—and disruptive—solution was Tire Rack’s “recommended installers” program, where the company asked customers to share their recommended local shops to build a database of trusted tire installers. The implementation lessened purchase apprehension …

Source: Forbes