Two Wins for Continental at this Year’s Tire Technology International

Continental has won “Environmental Achievement of the Year – Manufacturing” and « Tire of the Year » at the prestigious Tire Technology International (TTI) Awards for Innovation and Excellence. The ‘invisible markers in tires’ project from Continental beat rival initiatives in the “Environmental Achievement of the Year – Manufacturing” category for its contribution to greater traceability in the natural rubber supply chain. The Continental PremiumContact 7 won “Tire of the Year”, having resolved the tradeoff between mileage and rolling resistance to deliver a tire that is sustainability-focused and offers unparalleled driving safety.

“Our commitment to performance, sustainability and safety runs right across our organization, and it’s fantastic that once again, this has been recognized,” said Dr. Boris Mergell, Head of Research & Development at Continental Tires, who accepted the awards during the ceremony at the Tire Technology Expo in Hanover, Germany. He added: “Winning awards for both our innovative technologies and products is a tremendous motivation for the entire team. At Continental, we aim for safe, cost-effective and more sustainable mobility, while enabling vehicles to perform at their best. »

Commenting on Continental’s success in the Environmental Achievement of the Year – Manufacturing award, Matt Ross, editor-in-chief at Tire Technology International said: “In a closely fought category, Continental’s development of invisible markers to increase the traceability of natural rubber really impressed the judges. This technology showcases Continental’s commitment to not only improving the sustainability of its tires, but to being part of a global supply chain that holds itself accountable to the highest levels of environmental awareness.“

Ross also went on to comment on Continental’s success in the « Tire of the Year » category: « It’s no surprise that this award was a tough one to call, but Continental’s seventh generation of the PremiumContact tire builds upon the strengths of its predecessors, with jurors impressed by the high levels of technological innovation on display, and by the focus on passenger comfort and safety. »