ETRMA Becomes Tyres Europe

The European Tyre and Rubber Manufacturers’ Association (ETRMA) today launches its new identity, Tyres Europe, reflecting a clear, tyre-focused mandate to promote a competitive and innovative European Tyre Manufacturing industry, advancing a safe, smart and sustainable mobility.

The Association’s Board has also elected Livio Magni (Pirelli) as President and Paolo Pompei (Nokian Tyres) as Vice-President for a two-year mandate.

Livio Magni – Tyres Europe President & Pirelli CEO Region Europe

“The tyre industry is a strategic pillar for Europe’s mobility, prosperity, and safety. Through Tyres Europe, we will continue to work closely with policymakers and key stakeholders to ensure a predictable business environment that enables manufacturers to invest, innovate, and compete in Europe. As an industry, we remain committed to driving innovation to deliver products that are increasingly safe and environmentally responsible.”

Paolo Pompei – Tyres Europe Vice-President and President & Nokian Tyres CEO

“Our sector is investing in capacity, efficiency and R&D to serve European mobility, reliably. Tyres Europe is committed to advocating for industrial policies that empower manufacturers to deliver greater value to society and to be recognised for their performance.”

Adam McCarthy, Tyres Europe Secretary General

“Tyres are as essential to vehicle performance as batteries and semiconductors and face multiple cross-cutting challenges that reflect the broader industrial transition. Tyres Europe will keep engaging with EU institutions to build coherent, workable rules that deliver real-world outcomes across competitiveness, circularity and innovation.”

The official launch event will be held on November 18th in Brussels. The evening will commence with a strategic update from Tyres Europe’s leadership, followed by keynote addresses on Europe’s mobility value chain from high-level representatives of the European Commission and the European Parliament.

Source: Tyres Europe