Sep 13

Falken Brand’s On the FAST Track

Continued investment in new products and the Falken Fanatic associate dealer program is accelerating Sumitomo Rubber North America Inc.’s (SRNA) growth.

SRNA unveiled a number of new products — including its first all-weather tire and the next-generation of its popular WildPeak A/T A3 light truck tire — during this week’s 2023 Falken Dealer Invitational event in Cascais, Portugal.

“We have some real impactful stuff for you,” Rick Brennan, SRNA vice president of strategic planning, told representatives from …

Source: MTD

Tire and Rubber Association of Canada

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