Falken Brand’s On the FAST Track

Continued investment in new products and the Falken Fanatic associate dealer program is accelerating Sumitomo Rubber North America Inc.’s (SRNA) growth.

SRNA unveiled a number of new products — including its first all-weather tire and the next-generation of its popular WildPeak A/T A3 light truck tire — during this week’s 2023 Falken Dealer Invitational event in Cascais, Portugal.

“We have some real impactful stuff for you,” Rick Brennan, SRNA vice president of strategic planning, told representatives from …

Source: MTD