The Recycled Materials Association Branded Car to Race in NASCAR
The Recycled Materials Association (ReMA) announced today that it is partnering with…
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Goodyear Better Future, our corporate responsibility framework, outlines our high-priority environmental, social and governance sustainability topics. These topics are woven into how we work together to drive innovation and operational excellence, create value and build a better future.
The framework was first introduced in 2018, with our high-priority topics being recently updated based on the results of our 2022 double materiality assessment. We typically conduct a materiality assessment every two to four years. While our high-priority topics may shift based on internal and external factors, the framework’s pillars—Sustainable Sourcing, Responsible Operations, Advanced Mobility and Inspiring Culture—continuously guide our work.
Additionally, the Better Future framework’s governance structure helps ensure corporate responsibility is integrated into all levels of the organization, promotes communication and awareness and drives alignment with Goodyear’s corporate strategy and stakeholder priorities.
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