Hercules Tires Rebrands for 70th Anniversary

As part of its 70th anniversary, Hercules Tires, a subsidiary of American Tire Distributors (ATD), says it is revitalizing its Hercules Tires and Ironman Tires brands via brand identity, brand positioning and product innovation. On the brand identity side, the company says the Hercules rebrand includes a new typography and color palette, as well as an updated graphic of its Strongman logo. Retaining its “Ride On Our Strength” tagline, the company says the update personifies the brand as a passionate, dependable partner that consumers can trust to conquer the trail ahead. The Ironman brand will also have an updated typography and color palette, as well as a new Ironman icon and tagline, “Tires to Trust,” designed to position the brand as offering customers a no second-guessing, trusted way to get back on the road. …

Source: Tire Review