At leading international trade fairs such as IAA Mobility, Continental presents innovative technologies that set new standards. One topic of focus is sustainability. As early as 2021, the tire manufacturer focused on the use of silica from agricultural waste, polyester from recycled PET and other renewable and recyclable materials with the Conti GreenConcept concept tire. Continental has now incorporated many of these technologies into its series tires. With the UltraContact NXT, the company launched the most sustainable series tire to date last year. This underlines Continental’s claim to be the most progressive manufacturer in the tire industry when it comes to sustainability.
“Sustainable innovations belong on the road and not in a showroom. We ensure that innovations and concept tires are made available to our customers and go into production as quickly as possible, without any compromises in terms of safety and performance. We were the first to integrate pioneering technologies such as recycled PET into series tires. And we were also the first tire manufacturer to launch a model with a particularly high share of renewable and recycled materials. We walk our talk when it comes to making our world more sustainable,” says Jorge Almeida, Head of Sustainability at Continental Tires.