Marketing at the Finish Line by Carol Hochu

Is there is a better tire marketing season than summer? There is a seemingly endless and fascinating lineup of sporting events and marketing opportunities that come along with them. The tire industry’s involvement in sports sponsorship can be seen as “pedal-to-the-metal” in the summer.

Sports and tires go together just like Wayne Gretzky and Mark Messier, Tom Brady and Rob Gronkowski, and other dynamic sporting duos. The connection comes down to the human-powered play coupled with the common core values behind both tires and athletes—performance, strength, and toughness. …

Source: Autosphere