Michelin World’s Most Valuable Tire Brand in 2026

Michelin has retained its position as the world’s most valuable tyre brand for the ninth consecutive year, with its brand value increasing 17% to USD10.3 billion, according to a new report from Brand Finance, the world’s leading brand valuation consultancy. Michelin also retains its position as the world’s strongest tyre brand, achieving a BSI score of 93.2 out of 100 and remaining the only tyre brand globally to earn a AAA+ brand strength rating.

The achievement also saw Michelin become the strongest French brand in 2026 and enter the world’s top 10 strongest brands across all sectors for the first time.

Bridgestone remains the world’s second most valuable tyre brand, with brand value rising 6% to USD8.8 billion, while Continental Tires retains third place at USD3.9 billion. Together, the world’s top 25 tyre brands are now worth a combined USD42.3 billion, up 9% year-on-year, despite ongoing geopolitical uncertainty, supply chain disruption, and intensifying competition across the sector.

Giti is the fastest-growing tyre brand in 2026, with brand value increasing 38% to USD1.5 billion, while China’s Sailun follows closely behind with 37% growth to USD1.2 billion. Several Chinese brands, including Linglong, Triangle Tyre, Sentury Tire and newcomer Double Coin, continue to strengthen their international presence.

Meanwhile, Apollo Tyres recorded the largest increase in its Brand Strength Index (BSI) score among the world’s top 25 tyre brands, rising to 80.6 out of 100. This improvement reflects strengthening consumer perceptions, growing brand equity in India, and increasing international visibility.

Lorenzo Coruzzi, Valuation Director, Brand Finance commented:

“Michelin’s continued leadership demonstrates the enduring value of a strong brand in a highly competitive market. Its exceptional performance across key research metrics such as reputation, consideration, and price acceptance reinforces the strength of its position in major markets worldwide. At the same time, the rapid growth of brands across Asia-Pacific such as Giti, Sailun and Apollo shows that competitive dynamics within the tyre sector are evolving quickly, with challenger brands successfully building credibility and market presence on a global scale.”

Source: Brand Finance