Mobivia Creates Tire Recycling Ecosystem at Bridgestone Site

With support from Bridgestone, multi-brand car maintenance company Mobivia and Black-Star, a French retreading specialist, have announced the signing of an agreement to create a collection, sorting and retreading unit for passenger car tires within the former Bridgestone factory in Béthune.

Through its iWip subsidiary, Mobivia, alongside Black-Star will develop the Béthune industrial site into an integrated tire recycling ecosystem whose circular economy approach will give tires a second life, providing consumers a wider range of eco-responsible tires at a cost-effective price point.

Source: Tire Technology International