Nokian Tyres’ Innovative Approach to EV Compatibility: A Strategic Move Beyond the Sidewall

In a distinctive strategy since its announcement in August 2023, Nokian Tyres has taken a unique approach with its ELECTRIC FIT™ symbol, initially expected on tyre sidewalls. This strategic decision emphasises the Finnish tyre manufacturer’s adaptability and forward-thinking in the EV market. The symbol, a beacon of compatibility for both electric and traditional vehicles, is now seamlessly integrated into the company’s digital and in-store presence, reflecting Nokian’s innovative approach to consumer engagement. …

Source: Tyre News