Pirelli Finds Itself in the Middle of Geopolitical Controversy

Pirelli, the popular tire company you might know and love, is right now in the middle of a growing geopolitical controversy. What happens next in the complicated situation could have long-lasting effects for the brand’s future in the US market.

Chinese investor Sinochem Holdings Corp. owns a 37 percent stake in Pirelli. Because that company is owned by the Chinese state, that means Pirelli tires can’t be used on connected vehicles in the US. …

You might be wondering how tires constitute a national security concern. Well, Pirelli has been developing its Cyber Tyre system that gathers real-time data and feeds it to the car, giving you as the driver helpful alerts and other info. …

Source: The Auto Wire