General Tire Extends Agreement with ARCA Menards Series
General Tire has extended its exclusive tire supplier agreement with the ARCA Menards…
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Jan 20
Norwegian deep-tech company reTyre has successfully closed a €7 million investment round, led by Hatch Blue’s Blue Revolution Fund, with participation from Fundracer and existing investors, marking a significant step toward reshaping the global bicycle tyre industry. The funding will enable reTyre to scale up production, deliver on its large order book, and reach profitability.
After more than a decade of R&D, reTyre has developed a patented injection moulding technology that fundamentally changes how bicycle tyres are produced. The process reduces CO₂ emissions by 80%, allows for 100% recyclability, is dust-free and fully automated. This breakthrough enables decentralized, clean tyre production close to OEM assembly lines—dramatically cutting transport emissions and costs.
With this funding, reTyre will install its first fully automated production cell in Norway, followed by a second facility in Asia in 2026.
Currently, reTyre supplies bicycle tyres to a wide customer base, but the company is now preparing to enter the performance utility tyre market through a co-development partnership with Vittoria, the world leader in high-performance bicycle tyres. The two companies have signed a Strategic Collaboration Agreement to co-develop and bring to market a new generation of performance tyres based on reTyre’s proprietary injection-moulding technology.
Paul Magne Amundsen, CEO and founder at reTyre commented:
“After a decade of focused R&D, we’re proud to disrupt the industry with a technology that delivers a new level of performance while enabling true circularity and a sustainable solution in tyre manufacturing. Support from Hatch Blue, Fundracer, and our co-development partnership with Vittoria, reflects deep confidence in both our vision and the breakthrough potential of our platform as we continue to scale.”
René Wiertz, Managing Partner at Fundracer, said:
“We are proud to support reTyre and to work alongside their team in scaling this groundbreaking technology. reTyre’s deep-tech platform enables clean, local, and automated production of all types of tyres. It aligns perfectly with Fundracer’s mission to back sustainable, high-performance innovations that will redefine the future of mobility.”
Georg Baunach, Managing Partner at Hatch Blue, added:
“I’m excited to work with Paul and the rest of the reTyre team over the next few years. It is rare to come across truly disruptive innovation, and we are convinced that reTyre can completely change the way the multi-billion-dollar tyre market is structured. As reTyre scales, incorporating side and waste streams from regenerative aquaculture could meaningfully improve the economics and sustainability of aquaculture production.”
Stijn Vriends, Chairman & CEO of Vittoria, commented:
“We’ve followed reTyre for many years and are convinced that their unique production method can successfully be applied to utility bicycle tyres. Vittoria stands for performance and sustainability, and reTyre’s technology delivers both. We’re excited to collaborate and bring this next generation of sustainable performance tyres to market.”
This collaboration between reTyre, Hatch Blue, Fundracer, and Vittoria represents a turning point in the global bicycle tyre industry, combining deep technology, sustainable production, and market-leading performance.

Source: reTyre
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