Goodyear Develops Bespoke Tire for Lancia Concept Vehicle

Goodyear has been chosen to develop a tire for Lancia’s latest concept vehicle, the Pu+Ra HPE. The all-electric concept car represents the car maker’s vision of design, sustainability, electrification and technology.

The bespoke tire from Goodyear features a Lancia-specific sidewall design that works in conjunction with the Pu+Ra HPE’s rim design to deliver a pleasing aesthetic.

The sidewall delivers very high aerodynamic performance to enhance energy efficiency. Furthermore, the tire has been designed with a special construction to …

Source: TTI