How Nexen Develops OE Tires Before the Vehicle Is Finished

Nexen OE tires can enter development two to three years before a new vehicle reaches the market. Aaron Neumann explains how Nexen Tire combines automaker data, simulation and real-world testing to hit competing performance targets.

An OE tire can begin taking shape two to three years before its intended vehicle even reaches the market. During that window, engineers developing Nexen OE tires work alongside automakers to translate a vehicle’s performance goals into measurable targets – from steering response and ride comfort to treadwear, rolling resistance, braking and grip.