Comparing Trends in All-Season and All-Weather Tire Segments

When it comes to all-season and all-weather tires, consumer expectations have been a driving force in both segments, affecting everything from OE fitments and sales trends to tire performance. Essentially, consumers want the convenience of not having to swap tires every winter, as well as the safety and performance provided by capable all-weather tires, according to Tsuyoshi Johnson, PCR tires product manager for Falken.

“In the eyes of a consumer, the ideal situation would entail thinking about their tires as little as possible,” he says. “That includes …

Source: Tire Review