Giti Tire Is Bringing Its U.S.-Made Brand to American Dealers

Giti Tire USA has announced plans to introduce the Giti brand to the United States market with a portfolio of passenger, light-truck and winter tires and a strategy aimed at tire dealers.

“The introduction of the Giti brand in the United States is a natural next step in our long-term growth strategy,” said Michael Markoff, executive vice president of sales and marketing for Giti Tire USA. “For tire dealers, this is about more than adding another brand to the rack. It is about gaining access to a broad portfolio of products engineered for this market, produced in the United States, and supported by programs like GitiGuardian that help build trust and close sales.”

Markoff added…

Source: Tire Review