Goodyear Celebrates 125 Year Anniversary with New Campaign

Goodyear is celebrating its 125 year anniversary with a new campaign that celebrates the history of car racing from dirt tracks and beyond. The spot also gives a nod to its seven decade partnership with NASCAR.

The campaign centers around a spot in which NASCAR Hall of Famer Bill Elliott talks about Goodyear’s history over archival footage of the brand at the races from the last seven decades. The spot debuts as NASCAR marks 75 years of stock car racing.

Source: Brand Innovators