Goodyear Launches a New Collector’s Playground

Today, Goodyear (NASDAQ: GT) introduced an entirely new way for consumers to experience the company, its brands and its 128-year legacy. The Vault is an online marketplace where consumers can explore and purchase a curated collection of historic artifacts, signed memorabilia, limited-edition merchandise and once-in-a-lifetime experiences.

Designed as both a collectors’ destination and a living archive, The Vault brings together rare pieces of Goodyear history alongside culturally relevant collaborations and exclusive modern collections. Key offerings include a section of the engine from the historic Spirit of America Goodyear Blimp, one of Goodyear’s first tires dating back to 1899, race-used tires from the winning car at the 2025 NASCAR Cup Series Championship, merchandise signed by celebrities and much more.

« There’s nowhere else on the planet that you can buy a section of a Goodyear Blimp engine or one of the first tires ever made, » said Doug Grassian, vice president, Global External Communications, Social Media and Partnerships. « By opening The Vault, Goodyear is transforming its legacy into something tangible, collectible and meaningful. »

To mark the launch of The Vault, Goodyear is inviting consumers to take part in a limited-time, digital challenge. Those who correctly solve a riddle on Goodyear.com will have a chance to receive one of 30 cryptex vaults containing exclusive prizes. Rewards range from Goodyear merchandise to the ultimate golden ticket: a private flight experience aboard the iconic Goodyear Blimp.

The Vault is now open. New drops, experiences and opportunities will be released throughout the year.

Source: Goodyear