How Nexen Tire America Engineers Tires Alongside New Vehicles

As vehicle platforms grow more complex, driven by electrification, advanced driver systems, and stricter efficiency standards, original equipment (OE) tire development has become a far more integrated and technically demanding process. Nexen Tire America is highlighting how that shift is reshaping supplier collaboration, engineering workflows and validation methods across the industry.

Rather than being treated as a standalone component, tires are developed in parallel with key vehicle systems like suspension, chassis, and electronic controls. That earlier integration enables tire performance to be optimized as part of the overall vehicle package, particularly as hybrids and EVs introduce new demands around noise, load capacity and rolling resistance…

Source: Autosphere