JD Auto and Continental Tires Pioneer Instant Tire Delivery Model in China

JD Auto Service, the automotive service arm of JD.com and Continental Tire, has announced a groundbreaking advancement in their seven-year partnership: China’s first instant tire delivery and installation service. The initiative seamlessly integrates JD’s instant retail platform “JD NOW” with Continental’s agile distribution network, offering timely tire replacement solutions to meet surging consumer demand. Select orders can be completed in as little as 30 minutes, setting a new benchmark for efficiency in automotive aftermarket services.

The collaboration enables Continental’s flagship store on JD.com to offer more than 800 tire products including mainstream 14- to 23-inch specifications, all available for ultra-fast delivery. Customers can place orders via the JD App or through JD Auto’s nationwide network of car maintenance stores, even when local store inventory is unavailable. The service integrates automated order processing, optimized last-mile logistics, and certified technician installations – mirroring the speed and convenience of food delivery platforms.

Tang Mingyou, General Manager of Continental Tire (China) Co., Ltd., highlighted the evolving consumer priorities. “Chinese car owners now demand instant access to authentic products with price transparency. By synergizing JD Auto’s omnichannel capabilities with our distribution expertise, we’re establishing unprecedented benchmarks for tire service reliability.”

“This model resolves urgent scenarios like roadside tire emergencies while streamlining partners’ warehousing costs. Our shared inventory system eliminates redundant logistics layers, achieving true end-to-end supply chain optimization,” a JD Auto Service spokesperson emphasized.

The initiative taps into China’s booming instant retail sector, projected to grow to RMB 36 trillion (USD 5 trillion) by 2030. More and more consumers now prefer online channels for tire purchases, with heightened expectations for speed and integrated services like timely installation.

Building on Continental’s 2017 milestone as JD’s inaugural direct tire supplier, the partnership established a national fulfillment grid by 2022 through Continental’s nearly 200 front warehouses. The service now leverages JD Auto’s more than 2,200 self-operated Service stores and more than 40,000 partner outlets. Combined with Continental’s over 4,000 branded stores, they have created one of China’s most extensive automotive service networks.

JD Auto Service continues to prioritize consumer needs through its instant delivery initiative for automotive products, supported by robust warehousing logistics and nationwide service coverage. This ensures professional, guaranteed maintenance experiences – from tire replacements to comprehensive vehicle care.

Source: JD Auto