Nexen Tire Boosts Global Expansion with Value-added Tires

Nexen Tire is ramping up efforts for expansion into a broader range of overseas markets, strengthening marketing activities and sales networks not just in its core markets, such as Europe and North America, but also across the Middle East and the Asia-Pacific region.

The Korean tire manufacturer achieved an earnings surprise in the first quarter, particularly in Europe where it chalked up quarterly sales of 316.5 billion won ($230 million). The robust sales there helped the company report record quarterly sales of 771.2 billion won. Europe accounts for some 40 percent of the firm’s total annual sales. …

Source: The Korea Times